The smart EV charging company

efaraday

Art Direction
Branding
Concept
Design
Explainer Video
Website
Animation
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The smart EV charging company

Brief.

In response to our client's needs, we crafted a fresh brand identity and a custom website highlighting their prowess in home and commercial charging solutions within the electric car market. Additionally, we were briefed to create an explainer video providing a glimpse into a technician's daily routine.

Solution.

We crafted a distinctive logo mark designed for instant recognition within the EV sector. Extending the new look and feel seamlessly across the web, we designed a bespoke CMS website highlighting domestic, commercial, and public charging capabilities. Key features on the site encompassed partnership details, a product finder, and insights into installations. To enhance the brand narrative, we storyboarded and illustrated scenes for a compelling 45-second explainer video. The illustrations were animated, breathing life into the visuals, complemented by a professional voice-over artist narrating the script.