Google

Creative & Innovation company 'Forever Beta' reached out to us to help create some animation and Motion Graphics elements for their campaign for Google Cloud which showed football fans that data may be the key to an England win in 2022.

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The film features professional footballers Georgia Stanway, Jess Carter and Nikita Parris, being duplicated and multiplied during a training session. The effect creates ‘data chaos’. An overwhelming amount of performance information data.

Working from the graded shoot material, we developed the animation and motion graphical elements that help Google Cloud explain how their products help the FA distil winning insights from the chaos.