Marathon Spirits

Marathon Spirits asked us to help launch their brand in Ethiopia, with their newly designed bottle for gin and vodka.

Our brief was to creatively introduce the brand to the world through their website and a brand film that would resonate with the targeted audience demographic.

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Using only the assets from the brand bottle, we looked at the use of shapes and vibrant colour to give Marathon a fresh and colourful presence which was echoed through the lifestyle photography of the brand, emphasising the youthful appeal of the brand.

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Combined with playful language and footage, this consistency was brought through in the brand film helping give Marathon’s launch event in Ethiopia a real party feel as it entered into the African market.

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