Saible

FOM was commissioned to revitalise Saible’s brand identity, ensuring it resonated with the company’s innovative approach while maintaining elements of its established image. This involved designing a new website that encapsulated the refreshed brand aesthetics and provided an engaging user experience.

We started by holding a workshop with the Saible team, to really get under the skin of their brand and understand their vision.

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This inspired us to create a modern visual identity that felt like a natural fit for their innovative approach. We refreshed the logo and opted for a cohesive colour palette, and versatile assets that convey trust, security, and progress.

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Now this sector-disrupting brand has a new website that’s been built putting the user experience first. It features intuitive navigation and clear messaging that makes information both accessible and aligned with the refreshed brand aesthetic. And to ensure future consistency across all comms we developed comprehensive brand guidelines to accompany this new look and feel.

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