VouchedFor

Vouchedfor wanted to run quarterly social ads to promote and highlight different benefits for their adviser customer base. Not only were they trying to appeal to new subscribers, but they were also targeting existing members to help them get more from their subscription by using each ad to focus in on a specific benefit.

For each of these, we came up with a concept that tried to not directly relate to the business benefit. Along with the script and visual story, this aimed to make the ads feel more engaging and fun but informative to it's audience. Vouchedfor hadn't developed how the brand looks in motion before these ads, so it was a great opportunity to establish an animation style that their audience could identify with.