H&M

We were approached by The Park.London to help with the creation of Digital OOH media to run alongside the launch of new H&M store openings in Manchester, Glasgow, Dublin and their flagship store in London, on Regents Street.

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Each store opening featured a series of instore masterclasses brought together by The Park, featuring different creative individuals from the community of that city. These evening events were exclusive to H&M members.

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For each store opening, media was booked in high profile spots were booked across OOH, Paid Media and Social.

For each store opening, we were given a media schedule, plus H&M guidelines and photography that had been shot by local photography talent in the city. From there we art directed and designed the look & feel for each campaign before rolling that out across all DOOH, Paid Media and social assets. The OOH and Paid Media was focussed around the new store openings whilst the social content was focussed around promoting the instore masterclasses.

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For London, additionally we were asked to photograph and film the Regent St store opening launch evening. The edit and photography was again used across social channels.